MetLife Chile
by<Laboratoria>
MetLife Chile is the number one life insurance company in the country, with more than 3,800,000 clients throughout Chile. It is recognized for its expertise and leadership in personal accident, disability, health, and annuity insurance.
MetLife Chile's main purpose is to support people by protecting what they love most, seeking to provide its clients with a differentiated experience and accompany them through the different stages of life.
Their commitment is based on building a safer future for all their audiences: employees, customers, shareholders, and the communities they serve.
Project Overview
MetLife Chile by<Laboratoria>
Timeline
Spring 2024
4 sprints
Problem
The broker portal (insurance managers) is difficult to access due to a lack of information. The user journey is confusing.
Assigned Role
Copywriter / UI - UX designer
Tools
Figma
Microsoft Teams
Slack
Goal
Understanding user needs to create a portal redesign and optimize the web path
Creation of a user guide for new portal members.
Implementation of the Web Content Accessibility Guidelines (WCAG) through responsive design.
The process
Design Thinking
Connect
Observe, understand
Empathize
Research planning | User testing | Benchmark
Synthesize, formulate, and define
Define
Affinity map | Heuristic Evaluation | Brainstorming
Trigger
Explore solutions
Devise
How Might We (HMW) | Impact Effort Matrix
Rapid design, construction, and testing cycles
Prototype
Low - Medium fidelity prototypes | Atomic Design
Validate
Prove
Evaluate usability, effectiveness, and acceptance
Google forms Testing | Feedback analysis |
Refining the user persona
My role
Team: Violets
Jacqueline Martínez (Argentina)
Ashley León (Colombia)
Debora Collado (Chile)
Laura Carolina Martínez (Mexico)
Mi rol en este proyecto como copywriter y diseñadora UI/UX fueron:
-
Rediseño de la página principal del Portal de corredores.
-
Creación de copys para tooltips utilizados como guías para el usuario.
-
Implementación y modificación de la guía de voz y tono de Metlife para el portal.
-
Creación de copys para pantallas emergentes de confirmación /cancelación
-
Entrevistas con usuarios y recaudación de información
Mis responsabilidades incluyeron:
-
User research
-
Text proposals for UI
-
competitive analysis
-
wireframing
-
Low, medium, high fidelity prototyping
-
Usability testing
The value of ideas
Due to the confidentiality agreement, there is information that cannot be shown.
Due to the confidentiality agreement, there is information that cannot be shown.
Implementation of a sense of belonging, through greetings, the use of possessive pronouns, and the personalization of the workspace.
Creating activity managers with efficient copy
Optimizing the homepage by focusing on the most frequent activity, which is "Downloads"
Tooltips
Connect
Empathy map | Heuristic Evaluation | Benchmark
Design System
Aa Noto Sans
0123456709
Aa Noto Sans
0123456709
